2010年7月23日星期五

Old story about Marlboro



Marlboro is the best selling of brand of cigarettes in the world which was made by Philip Morris Company. This name was from the cigarettes factory of London Great Marlborough Street. In 1902,the headquarters was in Philip Morris of New York as well as sold all kinds of brands include Marlboro. In 1924,Marlboro was publicized as women cigarettes,the ad was "Mild As May"。





















Till 1924~1950,Marlboro was still unknown by the world。 Leo Burnett advertised for Marlboro as PM entrusted to give Marlboro the definition of man. In the ad, the Bombastic rode a strong horse running in the western prairie with the burning cigarettes between his fingers. since1954, this ad brought great fortune to Marlboro, which leads to Marlboro become the world famous brands. At the beginning of, Don Tennant created the ad Marlboro Country meanwhile make a character called "Marlboro Man" to make the man’s figure of Marlboro further,After that, Marlboro was popular than before and the sales volume have rise to 5000%.









没有评论:

发表评论